Brand, Content & Digital Strategist
Fiona King has extensive experience in media and communications that has seen her direct the launches of Australia’s leading brands and increase the profile of international brands in Australia and NZ.
By harnessing the power of data, technology and ideas, Fi delivered the high profile Rebel Wilson campaign to launch Stan in Australia, and recently created a successful consumer direct content campaign to build awareness for Travel Portland, Oregon in the Oceania market, curating the ultimate collaboration with The Bondi Hipsters, Future Film Makers of America (“Portlandia” Production crew), and Flight Centre.
Fi loves to help brands connect with their audiences by understanding why they do what they do, and creating ideas that drive engagement via clear communications in multi-platform environments.
Fi has worked and consulted to leading media and lifestyle brands including Solotel Group (Barangaroo House, North Bondi Fish, Opera Bar), Foxtel, Nine Entertainment Company, 20th Century Fox, ACP, Pacific Magazines, Hamilton Island, Sephora, Missguided, Travel Portland, Australian Museum and the ABC.
Fiona’s speaker and advisory engagements include PROMAX BDA India Mumbai, VidCon Australia, and Mumbrella Comms Con.