Fraser’s Property Australia – Burwood Brickworks

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About This Project

The Brief:

AgencyB&Co were engaged by Fraser’s Property Australia to run a three staged campaign for their latest retail development, Burwood Brickworks shopping centre aiming to be the worlds most sustainable shopping centre in the world.

The Challenge:

Securing attendance at the hard hat tour and official launch day as most media are based in Sydney and the precinct is 30km from Melbourne’s Central Business District.

The Idea:

Agency B&Co organised an intimate hard hat tour with key spokespeople from the project including the Development Manager,

AgencyB&Co developed and managed the media and influencer guestlist and strategised significant media editorial opportunities. These stories were secured with media attendees across business, lifestyle, and travel media leading into and post- event.

The Results:

35 pieces of coverage across print, digital, tv and radio

574 in attendance with top travel, food and wine editors in attendance