Announce the re-brand of luxury home rental company, Hotelesque and host an event to engage with key media and high net worth Sydneysiders.
The properties listed are long term rentals and can not be hired out for a single day event. Hosting the event at an off-site location would be easier but would not showcase the quality and luxury of the listed properties.
The Solution/The Idea:
Agency B&Co worked with homeowners listed on Hotelesque to host the event at their property during their renovations. We invited top tier luxury travel, design, property and lifestyle media to a waterfront venue in Coogee to meet the owners of Hotelesque.
The event was hosted by Editor and TV presenter, Neale Whitaker (80.8k followers). We organised an external caterer to provide a grazing lunch for guests and a tour of the home, Q&A with the owners, transfers and simple styling to compliment the home by Eventing Edge.
Placed stories in relevant titles across print, broadcast and online media including a segment on Sky News, Escape, Realestate.com.au, Robb Report and more
Increased listings and memberships within the three month campaign period