Infinity Pacific – Announce to Australian Shores

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About This Project

The Brief:

Agency B&Co were engaged to announce Infinity Pacific’s Sydney charter dates for the 2017/2018 Summer season and 2018/2019 summer season.

The Challenge:

Limited availability for chartering media guests and limited budget for engaging influencers/celebrities for social media coverage

The Solution/The Idea:

We engaged with luxury travel, food, beverage, design and lifestyle media to secure coverage, reviews and interviews with top tier luxury editors

Hosted GQ Man of the Year on Infinity Pacific

Hosted Channel 7’s Christmas party generating social media coverage

The Outcome:

Generated unpaid social media posts with a total reach of 2.4 million in two months

Notable guests in attendance including Nadia Fairfax (187k followers) Silvia Colocca, Michelle Walsh, Samantha Armytage. Deborah Hutton, Jo Casamento.

Re-engaged to work with Infinity Pacific for a second year in the summer season after a successful first campaign

Negotiated two weather crosses on Sunrise Channel 7 including week day and weekend Sunrise