Infinity Pacific

About This Project

The Who:

Infinity Pacific.

The What:

Agency B&Co were engaged to announce Infinity Pacific’s Sydney charter dates for the 2017/2018 Summer season and 2018/2019 summer season.

The Challenge:

Limited availability for chartering media guests and limited budget for engaging influencers/celebrities for social media coverage.

The How:

We engaged with luxury travel, food, beverage, design and lifestyle media to secure coverage, reviews and interviews with top tier luxury editors.

The Highlights:

Engaged to work with Infinity Pacific for a second year in the summer season after a successful first campaign

Hosted GQ Man of the Year on Infinity Pacific

Hosting Channel 7 Christmas party generating social media coverage

Negotiating two weather crosses on Sunrise Channel 7 including week day and weekend Sunrise

The Outcome:

Generated unpaid social media posts with a total reach of 2.4 million in two months

Notable guests in attendance including Nadia Fairfax (187k followers) Silvia Colocca, Michelle Walsh, Samantha Armytage. Deborah Hutton, Jo Casamento.