Agency B&Co were engaged to announce Infinity Pacific’s Sydney charter dates for the 2017/2018 Summer season and 2018/2019 summer season.
Limited availability for chartering media guests and limited budget for engaging influencers/celebrities for social media coverage.
We engaged with luxury travel, food, beverage, design and lifestyle media to secure coverage, reviews and interviews with top tier luxury editors.
Engaged to work with Infinity Pacific for a second year in the summer season after a successful first campaign
Hosted GQ Man of the Year on Infinity Pacific
Hosting Channel 7 Christmas party generating social media coverage
Negotiating two weather crosses on Sunrise Channel 7 including week day and weekend Sunrise
Generated unpaid social media posts with a total reach of 2.4 million in two months
Notable guests in attendance including Nadia Fairfax (187k followers) Silvia Colocca, Michelle Walsh, Samantha Armytage. Deborah Hutton, Jo Casamento.