Sofitel Sydney Darling Harbour.
Launch Sydney’s newest luxury 5 star hotel to open in 15 years, Sofitel Sydney Darling Harbour and sustain buzz and talkability up until the hotel’s one year anniversary and beyond.
Agency B&Co organised an exclusive preview dinner for long lead media to drive magazine coverage to be published at the time of opening. During the opening phase we ran a media famil program with local and international media to generate reviews and coverage. Since 2017, we have continued to collaborate with like-minded partners and brands to align Sofitel within the luxury market and run an always on media office campaign to extract every possible coverage opportunity.
Introduced the first Sofitel Salons attracting industry leaders to host a series of media and consumer events. This included working with Australian author Katrina Lawrence and hosting a champagne masterclass with Ruinart and Bibendum Wines hosted by John Noble, Director of the Champagne Bureau
Brokered on-going partnership with luxury French cookware brand Le Creuset
Launched The Juggle book launch with Steph Adams and Samantha Brett
Hosted A Morning with Wedded Wonderland with Wendy El Khoury
Supported 214 media famils in total and generated coverage in The Australian, Good Food, Australian Financial Review, WISH Magazine, Qantas Travel Insider and more
Generated 481 social media posts (unpaid)