Verandah Bar & Restaurant

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About This Project

The Who:

Verandah Bar and Restaurant.

The What:

Relaunch Verandah Bar and Restaurant and adjoining venue Social at Verandah from a dated local venue into the CBD’s newest and most popular venue suitable for corporate lunches and social occasions.

The Challenge:

Visitors must enter the venue through Dexus office building with minimum signage.

The How:

Agency B&Co ran a series of events throughout the campaign to generate awareness and drive bookings. We threw an official launch party with over 250 guests, an EA/PA event and a PR/event manager event over the 3 month campaign period.

The Highlights:

The guest list and atmosphere at the official launch party created with an oyster and champagne pop-up bar, Whiskey bar and music by DJ Alice Q and Jordie Ireland

The EA/PA event with local corporate business, concierge managers at surrounding hotels and event managers leading to paid bookings throughout the year and beyond

The Outcome:

Guest list and RSVP management for 500+ guests list including 200 media and influencers in attendance (unpaid)

Generated coverage in Good Food, Delicious.com.au, Broadsheet, Qantas Travel Insider, Concrete Playground, Stellar, Hospitality Magazine

On-going relationships and bookings with local media houses and corporates including Bauer Media, IMG, Tourism Australia and more.